TwerP (With a P – Not That Miley Cyrus Thing)

I have been reading the most delightful book - Twerp by Mark Goldblatt.  We were fortunate enough to talk to Mark about his anti-bullying middle grade novel, a novel that Mark didn’t even know was middle grade or about bullying. Mark is a political writer by trade (www.markgoldblatt.com) and Harper Collins approached him about writing … Continue reading TwerP (With a P – Not That Miley Cyrus Thing)

Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown

This summer CMA teamed up with Women in Toys for a panel discussing the ins and outs of licensing.  Particularly, tried and true brands vs. new properties emerging into the market. Our illustrious panelists included:  Liza Abrams:  VP, Global Licensing and Marketing Sakar International.  Her work at Sakar includes brands such as Hello Kitty, Monster … Continue reading Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown