CMA Event: The How-To’s of Marketing to Children

You’ve got a great kids product. You’ve tested it with kids who aren’t your own and you’re sure that parents understand – and love – the value it adds to their lives. So how the heck do you get them to buy it? Ask Linnette! That’s where Linette Attai (PlayWell LLC) comes in. She’s spent …

CMA Event: Dice, Digits, and Dreams

Games are old hat to me. I bust out this card game at Starbucks, I used to be a gaming blogger, and I helped promote this. While the trend of gamification in all aspects of children’s media may be new, the principles and rules of gaming are in my blood. But that’s not true of …

CMA Event: Entrepreneurs, Inventors, and Makers – Oh My!

Gamified learning – or, the idea of using play to help reinforce learning – is a topic near and dear to my heart. It’s something I strive to do every day at na2ure, where I manage the creation of toys that aspire to teach biology. To kids as young as 5. By having them “build” …

CMA Event: A Delicious Evening with Yummico

Great things really do come in small packages – teensy, adorable, delicious packages. At least, at startup media company yummico they do. And what a wonderful selection of small packages they have. CMA sat down with co-founders Traci Paige Johnson (Blue’s Clues), Caroline Baron (FilmAid), and Head of Strategy Susanna Pollack (CBeebies) to chat about …

Get Outta My Dreams / And Into the App Store

August 3, 2011 Getting Ideas out of your Head...And Into the App Store ~An Evening with Traci Lawson~ Why, hello WiCM, There’s been plenty of demand for an app development event, and WiCM’s own Traci Lawson, the creator of color-based app Frogs and Fireflies, delivered. Before a very large group (50+ attendees) at Columbia University, …