CMA Event: The How-To’s of Marketing to Children

You’ve got a great kids product. You’ve tested it with kids who aren’t your own and you’re sure that parents understand – and love – the value it adds to their lives. So how the heck do you get them to buy it? Ask Linnette! That’s where Linette Attai (PlayWell LLC) comes in. She’s spent … Continue reading CMA Event: The How-To’s of Marketing to Children

CMA Event: Dice, Digits, and Dreams

Games are old hat to me. I bust out this card game at Starbucks, I used to be a gaming blogger, and I helped promote this. While the trend of gamification in all aspects of children’s media may be new, the principles and rules of gaming are in my blood. But that’s not true of … Continue reading CMA Event: Dice, Digits, and Dreams