Remember that book CMA wrote, edited, published, AND partied over? Well not only can you buy the whole thing at Amazon: you can check out Part 2 of our Q&A with the 19 people who wrote it. In case you’re still not sure how a book with that many authors gets written in the first place (Part 1 of… Read More CMA is Publishing a Book! Meeting the Authors (Part 2)
Remember that book CMA started writing (and editing) a year ago that we kept promising to update you on? IT’S PUBLISHED! YES, REALLY! WE’RE EXCITED, TOO! Check out the trailer! Shot by our crack trailer team! Want more? Here’s our Amazon blurb (written by our crack marketing team!): In 1913 Daisy Van Wyck receives a birthday gift… Read More CMA Published a Book!
Remember that book CMA started writing (and editing) a year ago that we kept promising to update you on? Well, it’s almost here! For starters, we have a cover (thanks to that contest you entered)! And a title! Here it is: We’re changing “Diary” to “Journal” but still! Cover! Title! Better still, we have input from the writers themselves.… Read More CMA is Publishing a Book! Wrapping up the Writers Group and Meeting the Authors (Part 1)
You’ve got a great kids product. You’ve tested it with kids who aren’t your own and you’re sure that parents understand – and love – the value it adds to their lives. So how the heck do you get them to buy it? Ask Linnette! That’s where Linette Attai (PlayWell LLC) comes in. She’s spent… Read More CMA Event: The How-To’s of Marketing to Children
Hi, everybody! Eager to catch up with all your CMA buddies at the mixer, but have been too busy this summer to know what to talk about? Don’t worry! I got you covered. Here are some ideas for networking topics: The immensely successful “Reading Rainbow” Kickstarter Almost $6.5 million dollars were raised by almost 106,000… Read More CMA Blog Post: Networking Topics for the CMA Mixer
Classic brands are classic for a reason: they’re fresh for generation after generation of readers. But how do they get that way? CMA put together a panel to find out! On Thursday June 12, CMA brought Diane Muldrow (Random House, Little Golden Books), Alice Jonaitis (Random House, Seuss), and Karen Halpenny (Sesame Digital) together to… Read More CMA Event: Through an Editor’s Eyes – The Joys of Keeping Classic Brands Fresh
Great things really do come in small packages – teensy, adorable, delicious packages. At least, at startup media company yummico they do. And what a wonderful selection of small packages they have. CMA sat down with co-founders Traci Paige Johnson (Blue’s Clues), Caroline Baron (FilmAid), and Head of Strategy Susanna Pollack (CBeebies) to chat about… Read More CMA Event: A Delicious Evening with Yummico