Master Your Universe (Not to be Confused With He-Man, Master of the Universe)

This summer the members of CMA and the PGA (Producers, not golfers) got to hear transmedia guru and all around nice guy, Jeff Gomez speak about…transmedia.  Why, what were you expecting? Jeff is the founder, president and CEO of Starlight Runner (www.starlightrunner.com).  Starlight Runner maximizes the value of clients’ intellectual property by determining their brand … Continue reading Master Your Universe (Not to be Confused With He-Man, Master of the Universe)

The Business of Play

May 11, 2011 The Business of Play at HIT Entertainment Women in Children’s Media v. Women in Toys Battle Royale There’s nothing like a good brawl to get the dander up. I couldn’t wait for this week’s event, where the famed Women in Children’s Media would finally take on their cross-town rivals, Women in Toys. … Continue reading The Business of Play