CMA Event: The How-To’s of Marketing to Children

You’ve got a great kids product. You’ve tested it with kids who aren’t your own and you’re sure that parents understand – and love – the value it adds to their lives. So how the heck do you get them to buy it? Ask Linnette! That’s where Linette Attai (PlayWell LLC) comes in. She’s spent … Continue reading CMA Event: The How-To’s of Marketing to Children

CMA Event Recap: Red Chair Series – Andrew Beecham, former Sprout SVP of Programming

Sometimes, seizing your destiny involves making the best of every opportunity that comes your way. Sometimes, it involves McDonalds. In Andrew Beecham’s case, it involves both. That's why he looks so happy Sitting opposite Amy Friedman in her beloved red chairs, he spoke to an enormous room full of people on Tuesday 16. And, being British, … Continue reading CMA Event Recap: Red Chair Series – Andrew Beecham, former Sprout SVP of Programming

CMA Event: Dice, Digits, and Dreams

Games are old hat to me. I bust out this card game at Starbucks, I used to be a gaming blogger, and I helped promote this. While the trend of gamification in all aspects of children’s media may be new, the principles and rules of gaming are in my blood. But that’s not true of … Continue reading CMA Event: Dice, Digits, and Dreams

CMA Event: Problem Solving with “Peg + Cat”

Question: How long does it take an animated show to go from script to screen? Answer: 1 episode delivered every 2 weeks + a 33 week production cycle = Peg + Cat. Creators Billy Aronson and Jennifer Oxley spoke to CMA members in New York and Boston (thanks to our first ever live stream!) on … Continue reading CMA Event: Problem Solving with “Peg + Cat”

CMA Blog Post: Networking Topics for the CMA Mixer

Hi, everybody! Eager to catch up with all your CMA buddies at the mixer, but have been too busy this summer to know what to talk about? Don’t worry! I got you covered. Here are some ideas for networking topics: The immensely successful “Reading Rainbow” Kickstarter Almost $6.5 million dollars were raised by almost 106,000 … Continue reading CMA Blog Post: Networking Topics for the CMA Mixer

Inside the Trenches: Editing the CMA Writers Group Book

Whether your idea of a perfect summer activity involves chilling at the beach, riding every roller coaster in the tristate area, or just curling up with a good book, I bet there’s one thing you’d never consider doing. Writing a book with 20 other people. And I double bet you’d run screaming from editing it. … Continue reading Inside the Trenches: Editing the CMA Writers Group Book

CMA Event: Through an Editor’s Eyes – The Joys of Keeping Classic Brands Fresh

Classic brands are classic for a reason: they’re fresh for generation after generation of readers. But how do they get that way? CMA put together a panel to find out! On Thursday June 12, CMA brought Diane Muldrow (Random House, Little Golden Books), Alice Jonaitis (Random House, Seuss), and Karen Halpenny (Sesame Digital) together to … Continue reading CMA Event: Through an Editor’s Eyes – The Joys of Keeping Classic Brands Fresh