CMA Event: The How-To’s of Marketing to Children

You’ve got a great kids product. You’ve tested it with kids who aren’t your own and you’re sure that parents understand – and love – the value it adds to their lives. So how the heck do you get them to buy it? Ask Linnette! That’s where Linette Attai (PlayWell LLC) comes in. She’s spent … Continue reading CMA Event: The How-To’s of Marketing to Children

COPPA, COPPA, COPPA, COPPA, COPPA Chameleon

Okay, you’re really gonna have to bare with me this week, (please be) gentle readers.  I am one of those people who barely knows that the interwebs exist.  Oh, I use them all the time but I think there’s a magic elf in my computer that obeys my commands and makes my data and stuff … Continue reading COPPA, COPPA, COPPA, COPPA, COPPA Chameleon