Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown

This summer CMA teamed up with Women in Toys for a panel discussing the ins and outs of licensing.  Particularly, tried and true brands vs. new properties emerging into the market. Our illustrious panelists included:  Liza Abrams:  VP, Global Licensing and Marketing Sakar International.  Her work at Sakar includes brands such as Hello Kitty, Monster …