This summer CMA teamed up with Women in Toys for a panel discussing the ins and outs of licensing. Particularly, tried and true brands vs. new properties emerging into the market. Our illustrious panelists included: Liza Abrams: VP, Global Licensing and Marketing Sakar International. Her work at Sakar includes brands such as Hello Kitty, Monster … Continue reading Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown
