Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown

This summer CMA teamed up with Women in Toys for a panel discussing the ins and outs of licensing.  Particularly, tried and true brands vs. new properties emerging into the market. Our illustrious panelists included:  Liza Abrams:  VP, Global Licensing and Marketing Sakar International.  Her work at Sakar includes brands such as Hello Kitty, Monster …

Everything’s Coming Up Rosie

I love a good field trip.  Even at the ripe old age of however-old-I-am, I love to go to a new place and see something I’ve never seen before.  In this case, CMA went to get a first hand look at how things work at Rosie’s Theater Kids! http://www.RosiesTheaterKids.org RTKids is a non-profit performing arts …

Master Your Universe (Not to be Confused With He-Man, Master of the Universe)

This summer the members of CMA and the PGA (Producers, not golfers) got to hear transmedia guru and all around nice guy, Jeff Gomez speak about…transmedia.  Why, what were you expecting? Jeff is the founder, president and CEO of Starlight Runner (www.starlightrunner.com).  Starlight Runner maximizes the value of clients’ intellectual property by determining their brand …

Linda Simensky Gives Good Pitching (and Dating) Advice

I don’t know Linda Simensky very well at all but I really want to be her best friend.  CMA had the privilege of spending an entire morning with Linda to talk about the ins and outs of pitching and before I get bogged down in details and pitching advice, I just want to say how …

COPPA, COPPA, COPPA, COPPA, COPPA Chameleon

Okay, you’re really gonna have to bare with me this week, (please be) gentle readers.  I am one of those people who barely knows that the interwebs exist.  Oh, I use them all the time but I think there’s a magic elf in my computer that obeys my commands and makes my data and stuff …