CMA Event: The How-To’s of Marketing to Children

You’ve got a great kids product. You’ve tested it with kids who aren’t your own and you’re sure that parents understand – and love – the value it adds to their lives. So how the heck do you get them to buy it? Ask Linnette! That’s where Linette Attai (PlayWell LLC) comes in. She’s spent …

CMA Event: Dice, Digits, and Dreams

Games are old hat to me. I bust out this card game at Starbucks, I used to be a gaming blogger, and I helped promote this. While the trend of gamification in all aspects of children’s media may be new, the principles and rules of gaming are in my blood. But that’s not true of …

CMA Event: Problem Solving with “Peg + Cat”

Question: How long does it take an animated show to go from script to screen? Answer: 1 episode delivered every 2 weeks + a 33 week production cycle = Peg + Cat. Creators Billy Aronson and Jennifer Oxley spoke to CMA members in New York and Boston (thanks to our first ever live stream!) on …

CMA Blog Post: Networking Topics for the CMA Mixer

Hi, everybody! Eager to catch up with all your CMA buddies at the mixer, but have been too busy this summer to know what to talk about? Don’t worry! I got you covered. Here are some ideas for networking topics: The immensely successful “Reading Rainbow” Kickstarter Almost $6.5 million dollars were raised by almost 106,000 …

CMA Event: A Delicious Evening with Yummico

Great things really do come in small packages – teensy, adorable, delicious packages. At least, at startup media company yummico they do. And what a wonderful selection of small packages they have. CMA sat down with co-founders Traci Paige Johnson (Blue’s Clues), Caroline Baron (FilmAid), and Head of Strategy Susanna Pollack (CBeebies) to chat about …