CMA Event: Problem Solving with “Peg + Cat”

Question: How long does it take an animated show to go from script to screen? Answer: 1 episode delivered every 2 weeks + a 33 week production cycle = Peg + Cat. Creators Billy Aronson and Jennifer Oxley spoke to CMA members in New York and Boston (thanks to our first ever live stream!) on … Continue reading CMA Event: Problem Solving with “Peg + Cat”

Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown

This summer CMA teamed up with Women in Toys for a panel discussing the ins and outs of licensing.  Particularly, tried and true brands vs. new properties emerging into the market. Our illustrious panelists included:  Liza Abrams:  VP, Global Licensing and Marketing Sakar International.  Her work at Sakar includes brands such as Hello Kitty, Monster … Continue reading Licensing – Tried and True vs. New Kid on the Block: The Ultimate Smackdown

The Business of Play

May 11, 2011 The Business of Play at HIT Entertainment Women in Children’s Media v. Women in Toys Battle Royale There’s nothing like a good brawl to get the dander up. I couldn’t wait for this week’s event, where the famed Women in Children’s Media would finally take on their cross-town rivals, Women in Toys. … Continue reading The Business of Play